Source: Reuters (via feed)
Amazon is planning a return to the smartphone market more than a decade after its Fire Phone failed.
The Fire Phone was first introduced in 2014. It was intended to compete with Apple and Samsung. The device was discontinued in about a year. Jeff Bezos directly oversaw the Fire Phone project. The Fire Phone is considered one of Amazon’s highest-profile flops.
The report about Amazon’s plans comes more than 10 years after the Fire Phone launch.
BizTrendWire Insight:
Amazon’s previous entry into the smartphone sector involved the 2014 Fire Phone project, which ended after about one year.
Amazon’s previous entry into the smartphone sector involved the 2014 Fire Phone project, which ended after about one year.