Gold demand and consumer sentiment remain firm ahead of Akshaya Tritiya on Sunday, April 19, as retail investors look to bullion as a preferred avenue for wealth creation. Experts indicated that while the volume of jewellery purchases may stay moderate, the overall value of demand remains strong due to the metal’s role as a hedge against global uncertainties.
Sachin Jain, Regional CEO, India, World Gold Council, noted that the festival remains a significant occasion for purchases, symbolising prosperity and long-term value. Jain explained that while traditional demand remains, there is an increasing preference for 22k and 18k options alongside digital gold and gold ETFs.
A report from Kotak Neo Research stated that investment-oriented products like coins and small bars see strong traction. The report noted that gold demand is expected to remain firm in value terms, although jewellery volumes may stay moderate due to elevated prices.
India’s deep-rooted affinity for gold remains intact, with consumption patterns gradually evolving towards investing rather than holding physical gold. The broader outlook for bullion remains supported by central bank diversification away from fiat assets and persistent fiscal imbalances.
