Source: Reuters (via feed)
Online telehealth firm Hims and Hers Health will launch a generic version of Novo Nordisk’s Wegovy pill at $49 per month. The company announced this pricing on Thursday, setting the cost about $100 lower than Wegovy’s branded version. Meanwhile, Wegovy is known as a recently introduced weight loss treatment. Hims and Hers Health aims to offer a more affordable option for patients. The move comes amid growing demand for weight management medications.
By offering a lower-cost alternative, Hims and Hers Health may attract patients who seek similar treatments at reduced prices. However, the company did not provide details on the regulatory status or availability of the pill. In addition, Novo Nordisk’s Wegovy remains widely recognized for its efficacy in weight loss therapy. Despite this, competition in the market for such drugs is evolving.
The pricing strategy by Hims and Hers Health reflects ongoing efforts to expand access to weight loss medications through telehealth platforms. As a result, more consumers may gain access to treatments traditionally available only via direct prescriptions.
Lower-priced copies of branded drugs can increase access and potentially alter market dynamics for prescription weight loss treatments.
