Puma’s slowdown shows how shifting consumer demand and rising costs can quickly reshape competitive positions in global retail. (BizTrendWire Insight)
Puma’s long rise has given way to a prolonged slowdown.
The German sportswear maker now faces growing pressure.
The company expanded rapidly in earlier years.
However, recent performance has fallen behind key rivals.
Meanwhile, consumer demand has weakened in major markets.
Shoppers have cut discretionary spending.
Puma has also faced higher costs.
These include logistics, materials, and marketing expenses.
In addition, competition has intensified across the sector.
Global brands continue to invest heavily in new products.
The company has warned that growth will remain challenging.
Management has pointed to cautious consumer behaviour.
As a result, profit expectations have been revised.
The company has focused on protecting margins.
Despite this, Puma continues to invest in brand visibility.
Sponsorships and endorsements remain central to its strategy.
The brand was founded in Germany decades ago.
It grew into one of the world’s best-known sportswear names.
However, maintaining momentum has become harder.
Industry growth has slowed after the pandemic surge.
Therefore, analysts see a tougher road ahead.
The company must balance costs with long-term investment.
