Tim Cook is stepping down as chief executive officer of Apple Inc, handing over charge to John Ternus, who heads hardware engineering. Under Cook’s leadership, Apple became the most valuable company in the world by focusing on services, consistent product improvement, customer experience, and manufacturing finesse.
While Apple attempted new products like a car and a headset, Cook’s success illustrates that exceptional results can come from focusing on the existing business and improving the product line-up. Other companies, such as Eli Lilly and Mahindra & Mahindra, have also achieved success by concentrating on their core competencies.
TVS Motor and Tata Motors scaled their businesses in gearless scooters and electric vehicles, respectively, despite not being the first in those markets. InterGlobe Aviation (IndiGo) created shareholder value by maintaining a focus on costs and flight schedules.
These examples highlight how focusing on customer relevance and execution can lead to exceptional shareholder value.
