Zerodha traders saved Rs 25,620 crore in brokerage between 2016 and 2025 due to the firm’s zero brokerage on delivery trades feature, according to founder and CEO Nithin Kamath. He stated that the company’s decision to avoid chasing revenue targets has been a “blessing.” Zerodha does not engage in practices such as spamming users, tracking behavior, or differential pricing. The firm also avoids cross-selling financial products and advertising. Kamath emphasized that this approach stems from Zerodha’s bootstrapped structure, which alleviates pressure to justify revenue targets. Despite not spending on advertising, 25% to 30% of new accounts come through referrals, indicating strong customer trust. Kamath noted that Zerodha has maintained low costs for users, including zero brokerage on equity investing and free direct mutual fund investments. He stated that the priority remains building strong products and maintaining trust with customers.
